One of the most common questions I hear is, “What should we wear for our family photos?” And honestly, it’s a good one. Between coordinating outfits and making sure everyone actually feels comfortable (kids included), it can start to feel like a lot.
The good news: this doesn’t have to be stressful. Thoughtful wardrobe choices help your photos feel cohesive, timeless, and very you. Whether your family leans more relaxed or a bit more polished, these simple guidelines will help everything come together naturally.
1. Wear What Feels Like You (Just a Little Elevated)
The most important rule: stay true to yourselves. If something feels stiff, overly trendy, or outside your comfort zone, it’ll show. Choose pieces you already feel good in, just slightly more refined than everyday wear. When you’re comfortable, your photos feel effortless and genuine.
2. Be Intentional With Color & Pattern
A mix of neutrals with a few intentional pops of color works beautifully. Think soft creams, warm tans, muted blues, or earthy tones paired with one or two richer hues. Skip loud logos or busy patterns and opt for subtle textures or classic patterns like stripes or plaid. This keeps the focus where it belongs—on your connection, not your clothes.
3. Coordinate, Don’t Match
Think complimentary, not identical. Choosing colors, textures, and patterns that work together will keep your photos feeling natural and visually balanced. If one outfit includes a pattern or multiple tones, pull a few of those colors into the rest of the family’s looks for an easy, cohesive feel—without everyone wearing the same thing.
3. Coordinate, Don’t Match
Think complimentary, not identical. Choosing colors, textures, and patterns that work together will keep your photos feeling natural and visually balanced. If one outfit includes a pattern or multiple tones, pull a few of those colors into the rest of the family’s looks for an easy, cohesive feel—without everyone wearing the same thing.
4. Elevate Just a Little
You don’t need to dress up for a black-tie event—just aim one step above everyday. A cozy sweater paired with well-fitting jeans, a simple dress that moves with you, or swapping athletic shoes for a more polished option can make a big difference. Small upgrades help your photos feel intentional while still staying true to your day-to-day style.
